You have an incredible product or service to offer residents in and around the Lehigh Valley. Now it’s time to get the word out to those potential customers wherever they may be in Allentown, Bethlehem, and Easton, PA or the nearby NJ metropolitan area. Search Engine Marketing (SEM) is a key component of any digital marketing strategy and success is within reach when a high-caliber professional digital marketing agency like A&E Cyber Publishers puts the power of strategic SEM into your hands.

From choosing keywords, to meta-tagging to constructing a linking strategy, our specialists understand the way the web works and, more importantly, how web users search. With an A&E Cyber Publishers SEO/SEM plan in place, we’ll make sure it’s your brand they’re searching for.

What is the difference between SEO and SEM?

In Lehigh Valley, PA, digital marketers incorporate both SEO and SEM tactics skillfully into their search engine optimization efforts. But how do the two differ?

• Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic (unpaid) search engine results.

• Search engine marketing (SEM) is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

With a depth of experience as a search engine marketing agency in the Lehigh Valley and throughout the PA-NJ metro region, A&E Cyber Publishers offers advanced web design packages that deftly incorporate advanced SEO/SEM tactics including paid search advertising, PPC (pay-per-click), PPC (pay-per-call), CPC (cost-per-click) and CPM (cost-per-thousand impressions). Both SEO and SEM aim to increase visibility in search engines, but savvy advertisers know that paid search is one of the most effective ways to grow a business in today’s incredibly competitive marketplace.