Google Changed its Mobile Search Algorithm
A new search algorithm update gives top priority to websites that Google deems “mobile friendly”. This change only affects searches on mobile devices – for now.
If your website is not mobile friendly, this change could cause you to lose up to one-third or more of your traffic, depending on your audience. Some of the biggest sites on the Internet have already taken huge hits on their rankings.
What You Need to Know:
- About half of all Google searches are mobile. If your site isn’t smartphone-responsive, you are losing out on a significant amount of traffic.
- Google controls two-thirds of search traffic. If your site isn’t Google-friendly, your rankings undoubtedly suffer.
- You didn’t miss the cut. You can upgrade your site at anytime to increase your mobile rankings – but don’t wait until your competition does it first.
- Usability is crucial. The algorithm update gives authority to mobile pages whose text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.
Are you ready to beat the competition?
Call Cyber Publishers today at 201.923.9938 for your new mobile responsive site that surpasses the official Mobile-Friendly Test from Google. We work with clients from all industries who need clean, professional, and perfectly optimized websites, in addition to offering a wide-range of customized digital marketing solutions.
increase in mobile traffic
from 2013 to 2014
of Fortune 100 companies
are not mobile friendly
of total web traffic
comes from mobile