Deacon Jones Foundation

Here is how we made a difference.

A few details

Project Description

This was another of our projects where “giving back” was paramount to the project. When the NFL Legend Deacon Jones Foundation asked our help to re-brand and re-design their current look with a new mobile responsive website, we caught the pass and took off running for a touchdown. Our new digital and print marketing design promoted the new iconic brand identity in all the right ways We revitalized his legacy across all social media outlets, and revived his mission to help inner-city children all while paying tribute to the legend and spirit of Deacon Jones.

How we solved it

Our Approach

We created a new logo that immortalizes his legacy within the NFL and designed and developed a new responsive website. We incorporated an e-commerce store within the website for fans to purchase items effortlessly over mobile devices. We employed consistent branding across all social media platforms and created a strategic SEO campaign.

Content

Our team consulted with the client, dove into the historic archives and wrote all the content for the Deacon Jones Foundation’s new website and marketing campaign.

Launch

Our responsive website received first shot approval from both the Deacon Jones Foundation and the NFL to move this project into launch.

Design

We produced both low-fidelity and high-fidelity sketches and wire frames then delivered realistic mock-ups of the final design before hitting the development phase.

SEO

Our strategic-based, organic search engine marketing campaign drove high-levels of traffic to the Deacon Jones Foundation, increasing public awareness for the Deacon Jone’s mission to help inner-city kids. We call that a win!