My Meal Prep

Here is how we made a difference.

A few details

Project Description

My Meal Prep needed a memorable logo to truly embody their brand’s commitment to a healthlyliving lifestyle. We were delighted to deliver a complete print package for their branding initiative in time for the launching of their new business.

How we solved it

Our Approach

Our approach to My Meal Prep was to deliver a new brand identity focusing on a healthy lifestyle. We accomplished our goal with popular recycling colors (paper-bag brown and fresh-grass green), a circular logo (representing a plate) and a fork and knife forming a large “X” (symbolizing portion control). With each logo element, we reflected and reinforced their brand image..

Research

My Meal Prep was formed to help people with busy schedules maintain or reach a healthy lifestyle through better eating habits.

Mockup

A picture is worth a thousand words. We delivered realistic mockups showcasing their Meal Prep logo in various scenarios so they could see their brand image at work.

Concept

My Meal Prep provides healthy portioned meals, so we wanted to incorporate that into the logo. We accomplished that subliminally with an image of a knife and fork crossed to visually suggest that you don’t need to eat everything on your plate.

Print

We printed and delivered the whole shebang: My Meal Prep Business Cards, Brochure, Ad Slicks and Stationary were designed with the same logo, creating a cohesive packaging brand.