Social media has undeniably been a game changer for businesses of all kinds. Just as individuals use Facebook, Twitter, Instagram, Google+, and other platforms to connect with friends and family, retailers and service providers that build a strong social media presence have an invaluable opportunity to connect directly with existing and potential customers.

In Lehigh Valley, social media marketing is a critical step in your business plan. Though it may appear as simple as setting up an account, the key to success on any platform you choose is engagement. How does a business, especially one with a small startup staffing model, establish, maintain and increase engagement? Turn to the pros, like Bethlehem web design agency A&E Cyber Publishers. A&E offers full-service digital marketing solutions, including social media marketing, that have one unified purpose: to elevate your brand and engage your customers.

What is Social Media Marketing?

Social media marketing allows you to speak directly to your audience through social platforms and draw them into action (engagement), such as following your page, liking or commenting on a post, sharing your content, responding to a special offer or clicking through to your website to learn more. With repeated engagement, your audience builds an ongoing relationship with your brand.

Whether you’re launching a new product or revitalizing a brand in the fast-growing Lehigh Valley, you are competing with other businesses for those precious followers, likes, re-tweets, and click-throughs. With a sharp strategy, your social outreach can connect with a potentially vast audience as close as Allentown, Easton or Emmaus, PA, as well as in neighboring NJ, New York or anywhere in the country. Reaching your audience is the vital first step. Ensuring that they are engaging with your content is the second.